How to Be Authentic on Social Media with Corey Perlman, Speaker and Social Media Expert

Corey Perlman is a speaker, consultant and nationally-recognized social media expert. His latest book, Social Media Overload!, ranked #1 on Amazon.com in every major business category. Corey’s spoken for brands such as General Motors, The PGA Tour and Sysco Foods on how to drive business results through social media. His company, Impact Social, Inc., employs a team of highly-skilled digital specialists that manage the social media accounts for over 40 businesses. When not working, Corey loves singing Jimmy Buffett lullabies to his young son and trying to overtake his adolescent daughter for the most Instagram followers.

In this interview, Corey and Cindra discuss:

  • The mental barriers that get in the way of using digital marketing
  • What is means to be “Authentically Social” on social media
  • Steps to being “Authentically Social”
  • Tips to do social media your way
  • Ways to find a balance on social media

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http://thehighperformancemindset.com/514-how-to-be-authentic-on-social-media-with-corey-perlman-speaker-and-social-media-expert

[tweet_dis2]“We have to be thinking about consistency, not perfection.” -Corey Perlman @Mentally_Strong [/tweet_dis2]

[tweet_dis2]“Perfectionism can be a barrier to gaining social media presence.” -Corey Perlman @Mentally_Strong [/tweet_dis2]

Cindra Kamphoff: I’m so excited to have Corey Perlman join us on the High-Performance Mindset podcast how are you doing today, Corey?

Corey Perlman: I’m doing great thanks for having me Cindra.

Cindra Kamphoff: I’ve heard you speak several times at different speaker showcases and we’re both members of the National Speakers Association so I’m pumped to have you here and I can’t wait to learn more about social media from you, because I know that you’re an expert and I’m not on this topic so to get us started Corey I just want to have you share with people who are listening a little bit about your passion and what you’re doing right now.

Corey Perlman: Cool, well I would start by saying my passion is being a dad and a husband to my wife Jessica and dad to Talia and Milo they’re about to be going back to school, as we record this podcast so life is always busy and crazy and it’s been a great summer and it was great seeing you at the national speakers association, where we get to hang out with some of our speaker friends that was super cool.

Corey Perlman: Yeah I’ve been in this business for over a decade, which is kind of like dog years you know it feels it’s like 70 years and Internet marketing years but started out with the E commerce division of General Motors and helping car dealers learn about how to use the Internet to sell cars way back in the day and that morphed into writing my first book, which is called a boot camp, and it was just kind of a layman terms guide to Internet marketing at the time and really just speaking to people who like yourself, who are not in this every single day, and in a way that they understand it and that’s what I’ve been doing, ever since it more from Internet marketing to social medias as years went on, and so I teach from the stage, businesses and industries, how to be more successful on social from a business standpoint and then people who listen to my talks who either owned but businesses are run businesses need help doing it implementing what I talked about, and so my team on impact social media does that for about 50 businesses all over the country/world and we help them with more engagement driving traffic building an audience and creating thought leadership through social media.

Cindra Kamphoff: Well, that’s awesome so you definitely know your stuff your company is doing this for over 50 other companies that’s incredible so I’m curious about how you got into digital marketing and speaking on it specifically.

Corey Perlman: Yeah as probably everybody who’s listening, we all had that that person that kind of nudge just added a nest at some point in our lives to do something scary and mine was just I was listening to my mentor teach these car dealers about Internet marketing and I was in the back of the room and one day I hear you know Corey and I was like what and he said get up here you’re doing the next subject or hour long session I was like what I was a college student, and so I got up there and I bombed miserably and embarrassed myself, and then the next day, he asked me to do it again and the next day again and again and slowly but surely, I got less and less sucky.

Corey Perlman: And I found that I really enjoyed it and it just fueled man I loved teaching and being on stage and the rest is history I’ve been doing it ever since and just like I said, I think I my best attribute is that I’m just myself on stage and connect with the audience and I make this crazy social media digital world not so crazy and scary and actually a place that we can do some good and create some great connections and do a little business, while we’re at it.

Cindra Kamphoff: Yeah, I love it thanks for sharing a little bit about your story there and I think it is really overwhelming, you know as a business owner myself I think there’s so many different platforms and rules of engagement and things that could help you know it’s really can be really overwhelming when you think about it, and so since our podcast is called the High-Performance Mindset, I want, I want to just really ask you this question about like what do you think are the mental barriers that get in the way of us using digital marketing.

Corey Perlman: Yeah, I really liked that question because I think it’s super important in in this topic in particular because I can’t tell you how many times, I’ve heard people just say you know I don’t want to have anything to do with it, or I don’t know where to begin or it’s just it’s just an overwhelming dark scary challenging frustrating place.

Corey Perlman: And I think all of that is true.

Corey Perlman: So first I’ll validate that it is, I will let you in on a little secret I myself as a social media expert, I say that in quotations because I’m always learning about it as well, I’m not on there all the time, if I was you know, I think it would be a detriment to my mental health candidly.

Corey Perlman: Yeah so I’ve had to find a balance, and so I think that’s my first suggestion to everybody is to know that you don’t have to be on it 24 seven and to figure out the amount of time that you want to be on there that feels right to you is that an hour a day, Is that an hour a week, you know and to know that that’s Okay, and you can figure it out and be successful on social media with whatever time constraints that you want to put around your own investment on social and once you figure that out, then you got to figure out how to be consistent if it’s not going to be.

Corey Perlman: Sure, and that’s what I’ve figured out for myself, so an example of that just to be very, very clear.

Corey Perlman: I said to myself, I don’t want to learn the nuances of Instagram and Facebook to create perfect videos and shoot perfect reels that’s not me it’s not a good use of my time, so instead.

Corey Perlman: The best use of my time is to an hour I know we’re on audio so I’m showing you my little tripod iPhone holder here, I will take that twice a week and I will take the time to shoot a really what I would consider a really valuable video, this has nothing to do with social media now it’s just shooting a good video 60 seconds some value to my audience boom done.

Corey Perlman: Then I send it to someone else who then puts it out on social and does all the little things that I don’t like to do.

Corey Perlman: And I think that that’s good for people to hear that you can figure out what makes most sense for you, when it comes to how connected, you are in social, but that shouldn’t stop you from being consistent on social media does that make sense.

Cindra Kamphoff: It does make sense, and I think I’m thinking Corey about this idea of like your zone of genius and sometimes your zone of genius and like what you’re uniquely get to that doing isn’t necessarily all the details or the nuances especially people who are running businesses typically maybe their strengths is like visionary and then not necessarily the details of what to post when and why.

Corey Perlman: And that can stop you from doing it at all.

Corey Perlman: And that’s scary so you, you and myself are good examples of that if we were left to our own accord to do all around social media, I can tell you from my personal self it wouldn’t get done consistently and I’d be flailing on social, so I had to make a conscious decision that instead my time was better spent just creating content period not learning the nuances but just creating content my number one goal weekend and week out is to make sure that I leave that week with creating some sort of meaningful content, then I deliver that content to someone else and they slice and dice it up and put it in social the right way and I think that’s a really good methodology for somebody who does not want to live and breathe social media.

Cindra Kamphoff: Yeah, yeah, good points when I think about the other mental barriers that I think in people’s away is for sure, like overwhelmed I don’t know how to do it, or you know what’s the best way to do it, and so they don’t do anything or number two I think there’s also like this judgment, you know if I put something out there and what if people don’t like it or comment or you know it can be really outside of people’s comfort zone to use social media, at least for their themselves and their brand what are your thoughts about like how to overcome that.

Corey Perlman: Yeah, I will tell you that the most challenging clients that we’ve ever had in the 12 years I’ve been doing the agency work are perfectionists.

Corey Perlman: People who hate to see themselves on camera which fine but more importantly they’re just people who read over something 15 different times change every you know you know literally make changes on changes right.

Corey Perlman: They are the most difficult because in the world of social consistency is better than perfect.

Corey Perlman: Your posts are gone in a moment, there moments they’re not you know footprints in time or whatever you know they come, and they go in seconds, so we have to be more thoughtful on how to stay, consistent and less about perfectionism you know, and so I have to work with the mindset of people to say it’s okay that it’s not perfect.

Corey Perlman: And it’s better to be done than perfect and yeah that’s more challenging for some than others for me it’s not as challenging so I’m not a perfectionist, obviously, if you look at my work.

Corey Perlman: But, but for some people who are it’s really difficult to end the people who post two to three times a week on a consistent basis always do better than the perfectionist who post once a month and does the perfect post.

Cindra Kamphoff: Yeah, that’s awesome, I wanted to repeat that, for people that they so they can hear that an additional time right it’s like consistency is better than perfect and it’s better to post more consistent than making it perfect and honestly, I think when I see things that are perfect, and I’m not attracted to that either.

Cindra Kamphoff: Right, what about the you know the comparison piece or the judgment piece if I if I put this out on social media and people will like it or they won’t comment or you know, do you have any thoughts on that and how people can overcome that mental block.

Corey Perlman: Yeah, and I appreciate you asking that that’s very real and I think that we all have that I mean we’re all guilty of watching a video or a post and seeing if somebody likes it, you know and really attached to the engagement piece and that’s understandable and that happens to me every day I’m not going to you know sugarcoat that that’s something that’s real, but I think that the good news for all of us is that over time it’s gone from quantity to quality at any social media expert will tell you that it’s more meaningful to have 20 really loyal engaged people than 200 likes that nobody knows anything about or whatever I we’ve gone through this sort of transition of numbers are everything and that’s it’s considered a vanity metric and a lot of cases, obviously, if you’re an influencer or something like that yeah those metrics matter, but when it comes to this at the end of the day when I talk to clients they care about people who can actually buy from them or work with them and not necessarily 1000 eyeballs from different countries or whatever.

Corey Perlman: So, I think that you know we just have to work that muscle that says that when we post something it’s okay if we flub a word, I use the example real quick Center of a video I did last year, where it was about an APP actually, I’ll share it’s a great APP it’s called clips it’s an APP for it and it automatically puts transcriptions captions underneath the video and that’s a real important thing for those of you listening to do because a lot of people listen to videos with the sound off right, so they watch it and they see the words, so this APP puts it on their automatically, which is super cool, but the point of the story is not bad at the point of the story is I wanted to share that with my audience, but I was wearing a hat that day I wasn’t clean shaven which I’m not today either I was in a T shirt I didn’t have my office wasn’t available all these different reasons not to post it, but my wife, luckily said just get outside and go post it listen to your own advice you know and so I did, and I went outside and I posted and I didn’t feel super confident in the way I looked or whatever, but I still posted it and it was my most engaged video of that year.

Corey Perlman: And boy what a reminder to me that I almost missed that opportunity because I didn’t look exactly the way I wanted to look don’t worry so much about that it’s not about you it’s about the content that you are offering to your audience.

Cindra Kamphoff: I think that’s a really good point of posting for other people and not necessarily for you and you’re right, we can get in our own head about it, making it make it look perfect instead of just being real and so that’s one message I’m hearing from you is that it’s more important to be present than perfect or real than perfect.

Corey Perlman: I love that precedent than perfect I think that’s a great way of doing it and I always liked I’m sure you do too I always like to give actions to the people that are listening to us so an action that I want those that are listening to us to take is do the one take challenge I’m giving you the one take challenge which is this week or this month when you’re thinking about video for social, whether it be Instagram or tick tock or LinkedIn they all want video so the one take challenge just do it just shoot it and don’t retake it whatever happens, but just shoot it and get and put it out there, but it’ll just help work that muscle of the antithesis to perfectionism so instead of you know, could, could I do you and I could do this podcast again I could probably stop flubbing or going on too long, but no just get it out there just go, so the one take challenge do it once posted let it go.

Cindra Kamphoff: Excellent so maybe we should take a step back Corey and even talk a little bit about like Why do should we use social media because I think people could be in their own head, you know as we’re talking about these mental barriers, but why is it really important for our own success to be on there.

Corey Perlman: That’s fair yeah why you know because that’ll motivate people to do I think that a couple of reasons, one is you know social media is a top of mine strategy, so I was just on a sales call right before this, and their goal is simply to stay in front of potential clients.

Corey Perlman: I think that we all have to remind ourselves that we’re easily forgettable.

Corey Perlman: And left to their own accord, people will forget about us.

Corey Perlman: And so, social our social, our goal is to make sure that doesn’t happen.

Corey Perlman: The problem is, we can easily be unforgettable by being annoying we can easily be unforgettable and a lot of bad ways by just throwing ourselves out there all the time, like you see some of these advertisers do, and instead of making people smile and makes people want to you know throw their computer away so we don’t want that so, then the question is how do we stay memorable in a valuable way, and so we stay memorable by connecting with them on social we add value by delivering content that’s meaningful to them.

Corey Perlman: So that’s why we do social is to not be forgotten, and in the midst of that to add value so that they’re when they’re ready to buy they think of us, and only us.

Corey Perlman: I think that’s really important, and then the other thing I would say around, why do socials, is you know the power of referral and you know it’s funny Center I say this, a lot, but some of these principles they’re not new, none of them are new, which is so funny like, for example, the old adage and sales is referrals there’s the number one way to get sales right the word of mouth.

Corey Perlman: When you ask people in the 80s 90s you know what’s the number one way you get you know word of mouth word of mouth word of mouth So yes, today 2022 what’s the number one way you get business it’s still word of mouth. It’s just word of mouth done differently so with social you can get somebody to talk about you on social to 1000 people or 100 people or 50 people.

Corey Perlman: As opposed to your neighbor going across the street and telling one person right so it’s the same thing that we always wanted back in the day it’s just done in an exponential you know more efficient way, which is another good reason to do socials.

Cindra Kamphoff: Yeah, I like those reasons Corey I think they’re really powerful to not be forgotten and add value, right because of the power of referral you never know if someone sees you on social media and says hey you should go talk to Corey or you should talk to send her or you should be an impact social media is the way to go, if you want, you know services done for social media right you never know who’s going to see it and talk about your and share your name or share your service.

Cindra Kamphoff: But I think the add value pieces important. And just adding value as you’re posting so one of the things that you talk about Corey like I know one of your keynotes is about being authentically social tell us what that means.

Corey Perlman: Yeah, so authentically social for me means bringing your real authentic self to your social media not trying to be someone else not trying to be too professional or to corporate or to cool or to tick tock eat or whatever it is.

Corey Perlman: But just being yourself over the years and this just comes from purely seeing and watching all of our clients and other people do their social that when it doesn’t matter, the industry, it doesn’t matter how popular you are on social when people are themselves, they tend to do better on social then when they phone it in.

Corey Perlman: You know, and so I look at one social media campaign for a mortgage company and it’s a brochure it’s just you know, a marketing piece an article a link to their website and you go through and it’s one like zero likes zero likes zero likes one like, then you go over here to mortgage company same size, but you have a video of a client testimonial you have a Friday afternoon party at their office and showings carousel pictures of that you’ve got the two owners having a conversation around mortgage questions that their customers have been asking recently you’ve got a funny mortgage meme on Friday six likes 12 likes 18 likes 19 likes you know, two shares, what’s the difference? They’re being themselves they’re showing their personality, their culture, their humanizing their brand, on the other side, there a brochure a billboard. Social media is not a brochure it’s not a billboard it’s social media, and so the more you can bring your authentic self to social, the more engagement you’ll get. Social media is not in a brochure or a billboard

Cindra Kamphoff: So how do we use this idea as we’re posting I think you have some principles to help us really think about how we can be authentic on social tell us about those.

Corey Perlman: Yeah I’ve got a couple of things that I tend to soundstage that that that people will take with them, you know as they do it on their social one is a. talk more about your barista is less about your coffee and what I mean by that is when I go to my local coffee shop, and the reason I’m loyal to that coffee shop it’s not necessarily the product, I like coffee but it’s not the driver of which location i’ll go to because I kind of like all coffee it matters, but not to the extent that the experience that I have matters.

Corey Perlman: And the experience is created by the people that are in the coffee shop, so my favorite coffee shop is because of Martin and Cheryl and Samantha and Stephen the people that are inside that coffee shop, not the coffee.

Corey Perlman: So as that translates to our own businesses and one of the areas that I think that we can focus on social is to talk about our people behind our brand the people that make our brand that might be an employee spotlight that might mean that we let one of our team Members take over our social one day that might mean we let some our customers talk about you know our clientele but, but one of the buckets that we like to do with our clients is turning the spotlight from our business to our people and letting them become the focus or the hero in our digital story, not all the time, but sometimes, so I think shedding some spotlight to our team or staff or employees is awesome.

Corey Perlman: Another principle that we that I recommend, on sort of how to be more authentic is turning that spotlight on your community, so we have now taken the spotlight off of our business we’ve put it on our people now we put it on our communities so especially businesses that are locally based.

Corey Perlman: Part of the differentiator for them over other businesses is how connected, they are to their community, so another bucket that I recommend people use on social is talking about their community.

Corey Perlman: You know this might be pictures of them in partnership with a nonprofit this might be highlighting a local business in their area things of that nature, but again thinking about turning that spotlight away from us to other people and to other businesses within our community.

Corey Perlman: Another authentically social principle that we talk about a lot, which I think is important is to not necessarily be on all social platforms, but instead double down on the features within those platforms so I’m often asked Corey Should I be on tech talk Should I be on Twitter Should I be on this, that the other my suggestion back to those people are focus on a few platforms that make the most sense to your business.

Corey Perlman: And do them really well so, for example, Instagram is one that people talk about a lot, right now, and I think that that is a great platform for most businesses to be on but instead of just posting in the native feed, I recommend doubling down on the features that Instagram is pushing right now, for example, reals is one of those examples, so a lot of our businesses that we consult with when I go to their social media their Instagram is just pictures are just videos on the feed.

Corey Perlman: But they’re missing out on the reels aspect these shortened quick videos that are competing with tick tock so once we get them to do a real within Instagram.

Corey Perlman: Their engagement skyrockets and they wonder why they’re Corey it’s the same kind of video I was doing last week, but we just did it in a different way yeah but that’s because Instagram is pushing reals, they’re pushing it, so we want to get within the features that they are already pushing right. So that’s one of the things that I recommend to the folks that are listening to is don’t feel like you have to be on every different platform but figure out the features that each platform is focusing on and do those really well.

Cindra Kamphoff: Excellent you know I think you made a good point about where I get started, and say people aren’t necessarily on social media or are on it as much as they want.

Cindra Kamphoff: Which platform, you know you said pick two or three and double down on the features right How do people know which they should be on, and I think about you know my audience where my audience is that’s how I determine it but is that the best way to determine what platforms, you should be on what are your thoughts there Corey?

Corey Perlman: That’s exactly the way they should do it so let’s just use you as a quick case study, so what is your demographic like generally, what would you say your demographic is.

Cindra Kamphoff: So I think for my own coaching one on one coaching and the coaching of my mentally strong coaches it’s high potential leaders and athletes.

Corey Perlman: Okay, so on the high potential leaders side the you’re talking about you know executives sea level that type of thing, so of course that rings LinkedIn to mind for me right, which would be a place and then, when you said athletes have a LinkedIn might be to Instagram might come to play if it’s a little bit of a younger demographic, then of course tick tock definitely comes into the conversation Facebook goes off of the conversation so it really does depend on your audience, whereas I’ll have a mortgage company where there’ll be focused primarily on retirees.

Corey Perlman: Tik Tok and Instagram, of course, is not the platform so really depends on the audience demographic to where you’re going to be.

I think LinkedIn is one that tends to if anyone is interested in C level executives to be to be LinkedIn always comes to the forefront think they’re doing some amazing things on their platform, I think that, of all the years Cindra, of our clients and where they’ve gotten the most results, I would say LinkedIn would probably be the number one platform.

Corey Perlman: And so just a couple of quick things for your listeners on that you know, although I mentioned earlier that video is something that LinkedIn is pushing and I think that you should definitely be looking to do more, video on LinkedIn it’s still a very text friendly platform so don’t be afraid to do some long form text posts on LinkedIn that are rich in value.

Corey Perlman: You might be talking about you know, in your case you might, you may have had a coaching session with a client and a question came up that you wanted to answer for the rest of the world, so you might say that might all be written out.

Corey Perlman: And you know people are more apt to comment on written content than they may be on video content because their comments aren’t videos, they’re their comments they’re written, so it makes more sense to interact with a written comment than a video content.

Corey Perlman: So, we have found, and we’ve tested a lot that those written post tend to do better on LinkedIn whereas of course on Instagram and Facebook it’s the opposite, it’s a shorter version.

Corey Perlman: Its image based its video based that type of thing so just know that if LinkedIn is a is a place that you’re focusing your attention on written content still makes a lot of sense over there, which is, which is cool for writers.

Cindra Kamphoff: Yeah, absolutely, and when you say that LinkedIn has been one of the other places where a lot of your clients have gotten good traction with tell us a bit about how is their business grown by using LinkedIn or what are you seeing in terms of the outcome of being on some of these social media platforms.

Corey Perlman: I think it’s just quality over quantity, I think that you know I’ve had a lot of clients were like you said decision makers business owners’ sea level and are I mentioned earlier, what it what’s our goal stay top of mind get people to interact with us be beyond their radar.

Corey Perlman: Well, when you say people on Instagram and Facebook, it might be Joe schmo on LinkedIn it’s the human resources director it’s the training development director it’s the CEO it’s you know it’s the people that write the checks so I’ve had multiple lines say that you know Corey I wrote a post or I commented on somebody’s post and at that right time, when they were looking for them, they saw it, and they got a note, they got an email or an email hey you know I meant to ask you about life insurance or I meant to ask you about showing me some properties or whatever your businesses, and it was just that little reminder, because you were connected with them on LinkedIn.

Corey Perlman: That got them to shoot off the email make the phone call or doing in mail and one other thing I’ll mention to folks that are interested on LinkedIn. what’s kind of counter intuitive is I mentioned commenting on other people’s posts that could probably be the best thing you can do with your time on LinkedIn is not necessarily creating content on your own profile, but actually, creating or adding the conversations on other people’s profile is in a lot of ways, more valuable than creating content on your own platform.

Cindra Kamphoff: And is it because then the people that you want to influence sees you they see your comment and they see you, or is there any other value there that I’m missing.

Corey Perlman: Okay, yes, by you interacting on their feed the cool thing about that comment is that their whole network can see or you know, has the opportunity to see you and who you are so you’re engaging with other people and you’re building a sort of a new audience, but the other benefit to it is the number one reason the number one algorithm tick for LinkedIn is conversation, in other words, let me say that, in a better way.

Corey Perlman: Instagram and Facebook are looking for eyeballs for ads things of that nature they want quick, they just want eyeballs eyeballs eyeballs because advertising is what makes them money.

Corey Perlman: LinkedIn and, on the contrary, what makes them money is their premium subscribers, so they want longer engagement, they want people to stay awhile they want people interacting with each other very different model.

Corey Perlman: So when they see conversations happening, they like that, so when Cindra goes out and converses on other people’s platforms, they say good job Cindra so the next time you post on yours they’re going to scratch your back if that makes sense.

Corey Perlman: Sure, they like that you’re out engaging, and so they consider you a an engaged or conversation creators so they’re going to show your posts to more people as well.

Cindra Kamphoff: So yeah, those are really practical.

Cindra Kamphoff: I wrote down for LinkedIn, video is a possibility their long form LinkedIn posts written posts are still really good and commenting on other people’s posts, what about something like Instagram I know that spend really big platform recently what are some tools or strategies, you would encourage us to use if we’re on Instagram.

Corey Perlman: Yeah you know Instagram’s you know just an environment where people want as we talked about when you talk about that authentic authenticity being more authentic I think Instagram really is the platform that transcended that are kind of brought that into the to the limelight or the forefront, so we want to keep doing that you know, really being ourselves and are the human side and so definitely make sure that when you move to that platform.

Corey Perlman: That you are being your most authentic real self not that you wouldn’t do that on LinkedIn but just you know, showing the behind the scenes and a little bit more of like you know your passions and the social side of you makes a little bit more sense on Instagram that it might on LinkedIn.

Corey Perlman: I mentioned earlier about using reels as a feature I think that’s huge motion moves the Needle, on Instagram motion moves the needle so the static imagery that were so awesome on Instagram three years ago, no more so now it’s movement, so people say them well, does that mean images or static photography are gone, no.

Corey Perlman: It just means we want to present it in a different way, so carousel posts as an example, these are multiple images that you can do in the same post.

Corey Perlman: So somebody might say, well Corey I like to out y’all want to offer value on Instagram how do I do that if I don’t want to do, video well what you can do is you can do a series of images with some content on it and kind of create a story out of that so it might be one image might be a question I’m often asked.

Corey Perlman: And then you hit the arrow button and the next one is and it’s the question and then the next one, is here, the three ways I answer that so it’s a way of creating an experience or multiple images and kind of playing to the Instagram game, but still being able to deliver value, you know, so I think using carousel posts is a great way for Instagram.

Corey Perlman: And then, of course, shorter is better and just be you know if it’s not used somebody being really proficient and using all the different features that Instagram has to offer text layover, captions, hashtags you know all the things to make it work within Instagram so what we do with our folks real quick is they shoot that video or they give us that content they don’t worry about Instagram and then my team takes it in.

Corey Perlman: They make it look good within an Instagram they five hashtags that make the most sense within Instagram.

Corey Perlman: They put captions in there, so that people can read it, while they’re watching it they might do little blurbs and things if that makes sense, you know just some things that make it more fun to watch and interesting engaging.

Cindra Kamphoff: Yeah, excellent really practical tools and sort of tips that we can use for on Instagram What about I’m thinking about one more we can talk a little more platform and that’s Tik Tok I’m not on Tik Tok

Cindra Kamphoff: So, I might have some mental barriers there that I got to work through but I’m thinking about, especially if our audiences maybe the younger audience, what would you recommend if we want to be on Tik Tok.

Corey Perlman: Yeah, it’s a good question, so my claim to fame, if you will, is the um the social media guy that tells you to stay as far away from Tik Tok as possible.

Corey Perlman: I say that with a grain of salt, though I mean that’s kind of my schtick a little bit you know, and maybe in my older age I’m just that guy that it’s finally just saying no to certain things but the reason I say that is just because I feel like it’s the poster child of what’s in the news and what people the shiny penny syndrome and I swear it was snapchat three years ago right, I mean don’t you remember when everyone was telling you to snap and to do to be an average snapchat user and now does anyone ever even talk about snapchat anymore.

Corey Perlman: I don’t have a crystal ball I don’t know what is going to happen to tech talk, but here’s What I do know it’s got a very young audience.

Corey Perlman: So, if your audience is not that young then you know 13 to 26 say then I’m not sure that there’s a relevance to you today and here’s the kicker.

Corey Perlman: When platforms like it Tik Tok come up Instagram and Facebook and LinkedIn tend to just steal all the cool features from it.

Corey Perlman: So, you see Instagram doing that right now Tik Tok came along with the short 30 second video.

Corey Perlman: Everybody got super excited about it, so what does Instagram do well, they created reels.

Corey Perlman: And then you know the music behind it well Instagram has music behind it so they’re literally just taking all the great stuff from tick tock and doing it themselves.

Corey Perlman: So I don’t know you got to just kind of watch that over the years, so if your audience is younger sure go play on tick tock that’s not my world, but what I would tell your listeners is you don’t have to be on tech talk and it has to make business sense for you to be on tech talk that would be my advice.

Cindra Kamphoff: Excellent well Corey I’m so grateful today that you provided us so much value and got me thinking about a lot of things about social media that I need to continue to grow in.

Cindra Kamphoff: Tell us a bit about how people can find more about your keynote speaking and then your company impact social media who, which is a full-service digital marketing company.

Corey Perlman: Sure thing Cindra, thank you for having me today it’s been fun.

Corey Perlman: To learn about me as a speaker, you can go to coreyperlman.com.

Corey Perlman: So coreyperlman.com our agencies called Impact Social Media so impactsocialmedia.com and you can learn more about our full service digital marketing Agency and, most importantly, I’d love to connect with your listeners on social so they can find me on Instagram at Corey promo and speaks.

Corey Perlman: Or on LinkedIn at Corey Perlman and those would be the best places to find me.

Corey Perlman: I would be happy to answer any follow up questions that you have or even engage in discussion of some things that you agree or don’t agree on, you know I know lots of people send her that are kicking butt on tick tock and that’s great, and I could be completely wrong on that platform, but that’s just my that’s my spiel and I’m sticking to it.

Cindra Kamphoff: Well Corey we’re so grateful that you’re you are here today to share with us your wisdom and, here are some of the things I got from the podcast as a way to summarize what we talked about.

Cindra Kamphoff: At the beginning, you really talked about finding a balance on social media and you don’t have to be on there all the time which I think feels really good to me, maybe you just pick two or three that you want to double down on the features, you said consistency is better than perfect and how perfectionism can be one of the mental barriers to really getting out there on social media with our work, why do we want to be on social media, to not be forgotten to add value and then the power of referral, and then you shared with us three principles to be our authentic self on social media.

Cindra Kamphoff: Talk about the people that support you’re in your organization spotlight, the Community and double down on the features and then Thank you so much for the different tips on LinkedIn or Instagram or tick tock so thank you again for being on the High Performance Mindset today Corey.

Corey Perlman: My pleasure, that was a great summary Thank you Cindra for having me.