Perform on Demand with Sport Psychology Professor and Consultant, Rich Gordin

Richard Gordin is an emeritus professor in sport psychology at Utah State University. He has been at the university for 37 years. Dr. Gordin has authored 100 articles and book chapters.

He has been a sport psychology consultant for numerous athletic teams at his university, USA Gymnastics, USA Track and Field, US Ski and Snowboard Association and several professionals on the PGA and Champions Tours.

He was the sport psychology consultant for the USA Women’s Gymnastics Team in Seoul in 1988 and a sport psychology consultant for the USA Track and Field Team for the 2004 Olympic Games in Athens. He recently served as the consultant for the USA Nordic Combined Ski Team in Vancouver in 2010 and in Sochi 2014.


In this interview, Rich and Cindra talk about:

  • His lessons learned attending several Olympic Games as a sport psych professional
  • What the best do to succeed at the Olympic Games
  • The mental skills that the best use on a daily basis
  • Two concepts: Scripts of Excellence and Scripts of Connection
  • Why acceptance is the first thing you must do


You can contact Rich at and Cindra on Twitter at @Mentally_Strong.



“Replace the word failure with mistake. Doing so helps you not be afraid of failure – you can move on quickly and it becomes part of your success.”
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“Be a sponge. Continue to soak in and learn new information when you can. “
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“The competitors that you need to be worried about are the ones you never see. They are preparing themselves.”
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“The great ones know what they need and are able to perform on demand.”
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“The best have a plan and they leave nothing to chance.”
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