How to Build and Sustain a Championship Culture with Jeff Janssen, Janssen Sport Leadership Center, Founder and Director

Widely considered the world’s top expert on Sports Leadership, Jeff Janssen is the founder and president of the Janssen Sports Leadership Center. Jeff’s pioneering work in launching and conducting college athletics’ first Leadership Academies with student-athletes and coaches began over a decade ago. His groundbreaking work continues to be the gold standard today.

Jeff and his team’s work has led to the creation of cutting edge Leadership Academies at Michigan, Illinois, Arkansas, LSU, Pitt, NC State, Colorado, Yale, Georgetown, South Carolina, Stanford, among others.

He has authored numerous books including The Team Captain’s Leadership Manual, The Team Captain’s Culture Manual, Championship Team Building, Jeff Janssen’s Peak Performance Playbook, How to Develop Relentless Competitors, The Commitment Continuum™ System, and The Seven Secrets of Successful Coaches.

In this interview, Jeff and Cindra talk about:

  • 6 key components in a championship culture
  • The characteristics of a high performance culture
  • 7 secrets of successful coaches
  • How and why he developed the leadership academies
  • How to build and sustain a championship culture[CK1]
  • 10 step blueprint

You can contact Jeff at and find him on twitter @janssenleader and Cindra on Twitter at @Mentally_Strong.



“If you want to be respected you’ve got to earn credibility and trust with your teammates and with the coaching staff.” @janssenleader
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“Highly effective people begin with the end in mind.” @janssenleader
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“Part of the 10 step blueprint is to establish that vision, the values and the standards and embed those into your program.” @janssenleader
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“When it comes to defining a championship culture it’s important to listen and make the time to listen.” @janssenleader
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“80% of teams out there really don’t have the kind of high level culture that they want to have.” @janssenleader  
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